Tag: Impulse Buying

  • Mastering the Art of Managing Impulse Purchases: A Comprehensive Guide

    Mastering the Art of Managing Impulse Purchases: A Comprehensive Guide

    Understanding Impulse Purchases Impulse purchases are unplanned decisions to buy a product or service, made just before the purchase. These spur-of-the-moment transactions are often driven by emotional responses rather than rational decision-making. Psychological triggers play a significant role in prompting these spontaneous buying behaviors. For instance, emotional responses such as excitement, stress, or even boredom…

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